Borgata Casino Free Throw Contest

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15:55
19 Feb

Atlantic City-based Borgata is introducing a whole new way of competing. Unlike the usual casino games, this time around physical skills will be far more important than Lady Luck. Organizers at the Borgata Hotel Casino & Spa revealed that they have received approval from the Division of Gaming Enforcement to organize a basketball competition where players will compete in shooting free throws to win money.

Borgata Casino Free Throw Contest

Atlantic City is trying to get back on track by looking for new and innovative ways to allure more people to the casinos. Lately, Atlantic City has been going through a tough period, with several casinos shutting down last year. Thousands have been sent to the unemployment line, revenue has declined considerably, and it seems that the once glorious Atlantic City is now fighting for its survival.

That is the reason why the DGE has allowed casinos to offer games with a skill element as part of a “New Jersey First” program that aims to adopt gambling innovations.

The Borgata will host the first event of this kind in the United States. The $10,000 guarantee basketball free throws tournament will take place on March 21st. The buy-in for the tournament will be only $20, with participation limited to Borgata players' club card holders.

Contestants will have a chance to shoot in three rounds with every round lasting 90 seconds. Top shooters will qualify for the round of 16 where they will shoot against each other, head-to-head in a bracket format similar to the college tournament.

Third and fourth place finishers will win $1,000, second place will take home a prize of $3,000, and the winner will walk away with $5,000.

The players will be shooting from a 15 ft distance at the 10 ft high basket. Those eager to show their skills don’t have to be professional basketball players to participate, because everybody is welcome to buy-in to the tournament as long as they are 21 years old. As Borgata Senior Vice President Joe Lupo said, even NBA star LeBron James can join the tournament if he so chooses.

Online

Skill-based competitions are played all the time around the world but this tournament is very special and important for Atlantic City. It is the first time that such a contest will be offered by a licensed casino in the United States.

Photo: www.flickr.com

It was billed as the New Jersey casino industry’s first skill-based competition, and this weekend over 1,000 people from all over the country turned up at the Borgata with the requisite $20 entry fee to see how many foul shots they could sink in 60 seconds.

The winner was set to earn $5,000 of the $10,000 of guaranteed money, but with 1,022 competitors, the winner ended up pocketing over $10,000.

Rules

In the poker world we call doubling your a guarantee a massive success, and the Borgata should be thrilled with the turnout.

Teacher from Pennsylvania wins $10k

Even though there were plenty of them in the field, it wasn’t some recently graduated D-I college basketball player, or some former pro, or some playground legend, or even some shooting guru who works with NBA teams (there was at least one of those in the field, by the way) who took home the top prize and the trophy.

It was a 37-year old teacher, Al Callejas.

Callejas certainly wouldn’t have been one of the odds-on favorites at the outset, but he’s not a slouch either, and would probably be a ringer on your over 30 basketball team at the Y, considering Callejas is a former D-III player (University of Scranton) and the son of a basketball coach at Holy Cross High School in Dunmore, PA.

After navigating the tough and deep field, Callejas squared off against Wayne Nelson, the Cedar Creek High School boys’ basketball coach, in the final round.

As in previous rounds, each player took 15 shots with 13 being worth 1 point and two multi-colored “money” balls being worth 2 points. With one shot left for Callejas, the two were tied with 14 points, and Callejas buried it for the 16-14 win.

Like any good shooter, Callejas knew it was going in when it left his hand, as he was heard saying “got it” before the ball went through the rim.

Don’t feel too bad for Nelson, though. He pocketed $6,132 for his runner-up showing, more than the originally announced first-place prize of $5,000 thanks to the tremendous turnout.

What to do with the money

Callejas didn’t say what he would use the money for, although a little of it might find its way back into the Borgata cage, as he and his wife were also given a free suite at the Borgata after his sharpshooting display courtesy of the casino’s Senior Vice President of Operations Joe Lupo.

The added gift brought a coy smile to the face of Callejas, a man who doesn’t consider himself much of a gambler. But as Callejas noted, there are always exceptions.

“Maybe I will gamble now. I’m going to find a roulette wheel and bet 16,” he said.

Still, don’t expect very much of his winnings to be put at risk (maybe the $220 of the $10,220 he won) considering Callejas is a married first grade teacher in Pennsylvania who has a four-year old and one-year old at home.

Free Throw Contest Flyer

Lupo and the Borgata were certainly happy with how things worked out, considering the event brought over 1,000 potential customers through the casino’s doors. So, it’s not surprising Lupo said the casino would “one hundred percent” be hosting more skill-based contests down the road.

Why did this casino promotion work so well?

Borgata Casino Games

The contest was pure genius in every way. From the $20 buy-in to the skill-based competition that was selected, it all worked beautifully.

Borgata Free Casino Sign In

Even the biggest rec league hack would probably try their hand in this contest for a mere $20, and the free throw, while incredibly skillful, is something anyone (man, woman, child, senior citizen) can do, evidenced by a 37-year old teacher and a high school boys’ basketball coach making the finals.

A free throw contest is the great equalizer, as neither height, age, or gender plays much of a role. And as one player noted, even the best shooters have to deal with the pressure.

This weekend’s free throw shooting contest appears to be the start of a whole new era in Atlantic City, and marketing directors at every Atlantic City casino are likely spending their Monday mornings thinking up the next skill-based competition.

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